Leading British home and kitchenware's supplier Imperial has developed an exciting new product range in partnership with Ready Steady CookTM, one of the UK’s most popular daytime TV cookery shows.

Hosted by Ainsley Harriot and now in its fourteenth series Ready Steady CookTM’s daily BBC 2 slot regularly attracts over 3 million viewers.

Imperial’s Ready Steady CookTM range features quality innovative in house design and is competitively priced. It will be officially launched at The Spring Fair 2005 with a five-piece set available from June comprising a 14cm milk pan, 16, 18 and 20cm saucepans with lid and a 24cm open fry pan. The set is priced at £50-60 RSP and is targeted at High Street, mail order, department stores and independent retailers. All items will be available individually later this year, with a 24cm casserole with lid completing the range.

With high quality 18/10 stainless steel and encapsulated aluminium base for even heat distribution, the Ready Steady Cook range features silicone handles for cool grip and oven safety, whilst Imperial's unique design-registered pouring system offers accurate colander free straining and variable steam control. All products are suitable for all types of hob, including induction, and come complete with a 25-year guarantee.

“Imperial’s Ready Steady CookTM range builds on our tradition of great quality functional British design which perfectly complements this exceptionally popular TV show,” says Imperial’s Commercial Director, John Newcomb “This represents an unbeatable opportunity for all customers.”

In addition to its enduring appeal on British daytime TV, Ready Steady CookTM attracts over 60,000 hits per week to its website, with its TV featured recipes attracting a further 125,000 hits. The show has also aired in 17 countries worldwide.

The launch will be fully supported with in store promotional and POS material. The new product range will also be promoted to over 130,000 consumers at the BBC Good Food Show later this year with a stockist list featuring all leading retail stockist's of the new range.

ENDS