Imperial Previews  Non-Stick Aluminium Cookware And Kitchen Accessories Under Ready Steady Cook Brand

June 2007

Following the continued success of its Ready Steady Cook cookware range, Imperial, one of the UK’s fastest growing home and kitchenware suppliers, is developing and previewing a new non-stick aluminium cookware range and kitchen accessories at Exclusively Housewares.  Products will be previewed exclusively at the show and developed to be available later this summer.

• 5 piece non-stick aluminium cookware set, retailing at £49.99 with a 10-year guarantee.
• Set comprises a 14cm milk pan, 16, 18 and 20cm saucepans with lid and a 24cm open fry pan. 
• A range of silicone coated, stainless steel cooking utensils with a silicone handle giving soft grip.
• A range of silicone baking trays
• Including sandwich tin, loaf tin and muffin tin.

The Ready Steady Cook range continues to perform exceptionally well in leading mail order, independent and multiple retailers including Argos, Homebase, Robert Dyas, JD Williams and Grattans", says Imperial’s Commercial Director, John Newcomb.  "We are confident that the launch of non-stick aluminium cookware  and further additions to the accessories range will further strengthen what is rapidly becoming one of the UK's leading kitchenware brands."

Ready Steady Cook, hosted by Ainsley Harriott, is the longest running cookery show on TV and one of the UK's most popular daytime TV shows. The long running programme is now one of the most widely known and recognised brands.  Ready Steady Cook is produced by Cheetah Television, part of Endemol UK plc, for BBC.

ENDS