Following the excellent response to its coloured cookware range launch at Spring Fair 2005, German home and kitchenware's manufacturer Wesco is unveiling a stunning palette of colour combinations for its cookware and kitchen accessory ranges at Exclusively Housewares.  Fast becoming renowned for colour innovation in the kitchen. Wesco are also previewing the brand new colours, baby blue and polar white, at the show.

Exclusively Housewares also sees the launch of Wesco’s three-piece stainless steel coloured retro cookware set of 16, 18 and 20cm pans with lids.  The products have enjoyed strong sales individually and Imperial, Wesco’s exclusive distributor in the UK and Eire, anticipates that the addition of the boxed set cookware will also receive a very favourable reception.

In response to the enduring appeal of colour in the kitchen, Wesco cookware is being shown alongside the retro styled stovetop whistling kettles, kitchen scales, bread and waste bins in the following enticing combinations:  baby blue and almond, red and candy pink, black and orange, black and polar white.

All cookware, kitchen accessories, bread and waste bins are available from stock in new silver, almond and red.  The limited edition colours of candy pink and orange are available from stock in a selected range of kitchen accessories, bread and waste bins.  Polar white and black are available from stock in bread and waste bins, while cookware and kitchen accessories are being previewed.  All products are being previewed in baby blue.

The premium quality cookware range also includes a 24cm casserole with lid and a 24cm open fry pan with new prices ranging from £25 to £100 HSP for the three-piece cookware set.

Commenting on the addition of even more colours to the Wesco palette, John Newcomb, Imperial’s Commercial Director says, “Colour in the kitchen remains very popular and the retail trend to display colour combinations to engage the consumer is proving highly successful.”  He continues, “The colour combinations featuring at Exclusively Housewares include the classic 50s pairing of baby blue and almond alongside the striking 60s monochrome look and funky 70s vibrant orange and black.  The display is so innovative and visually enticing that we are certain it will attract even greater customer appeal."



ENDS