TVS Reveals New Cookware Range

TVS REVEALS STUNNING NEW COOKWARE RANGES AT EXCLUSIVELY HOUSEWARES

TVS, one of Europe’s leading non-stick aluminium cookware manufacturers, is showing a range of its stunning cookware at Exclusively housewares. With all products designed in Italy by some of the world’s finest designers, this is the first time these cookware ranges have been exhibited at Exclusively housewares.

Easy Pretty is a range of patterned non-stick aluminium open frying pans that reflect some of the hottest trends in contemporary design including floral, 60s, optical, paisley, stripes, and Victorian. Easy Lab, TVS’ creative laboratory, has pioneered a technique enabling the entire surface of the pan to be colour printed. TVS is one of very few manufacturers in Europe able to achieve this exceptionally striking and unique decorative concept. Retail prices range from £9.99 for a 20cm frying pan to £14.99 for a 28 cm frying pan, all products are available from stock.

Platino features a striking matt silver external finish and exclusive handle design by Harry Palladium. Its technological advantage is the triple layer of revolutionary Teflon Platinum non-stick coating with microscopic mineral particles, demonstrated to be 10 times more scratch-resistant. Retail prices range from £25 for a 20cm frying pan to £50 for 32cm frying pan, all products are available from stock.

TVS has selected the best materials and the most advanced technologies to guarantee long-lasting quality products. It uses special aluminium alloys of different thickness and finishes to create extremely versatile cookware that can be used on all sources of heat. Both the Easy Pretty and the Platino ranges have a three-year guarantee.

Exclusively housewares also sees the preview of a range of exciting new pans under the V&A brand featuring original designs from the Victoria and Albert Museum, London. Founded in 1852, the V&A is the world’s largest museum of decorative arts and design, housing a permanent collection of over 5 million objects from many of the world’s richest cultures spanning over 5,000 years of history. Pattern’s from the V&A’s archive, including some from the highly popular Arts and Crafts and Art Nouveau movements, 1960s and Damask have been adapted to create exclusive designs for TVS by Imperial, the UK's fastest growing home and kitchenware supplier and the exclusive distributor for TVS in the UK and Ireland.

“The technical innovation and exceptional design of TVS products ensure its position as one of Europe’s leading cookware brands,” says Imperial’s Commercial Director, John Newcomb. he continues, “The addition of the exclusive V&A designs will give consumers an even greater choice of colourful designs in the kitchen. I am very confident that this will enable TVS to gain an even greater share of the UK cookware market.”

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com