Imperial Launches New ready Steady Cook Collection


IMPERIAL LAUNCHES NEW READY STEADY COOK COLLECTION AT EXCLUSIVELY HOUSEWARES 

Following the tremendous success of the Ready Steady Cook range of silicone bakeware and the explosion of home baking during 2008, Imperial will be launching a range of new non-stick steel bakeware and cooking accessories at Exclusively Housewares. The new products complement the existing range and will be distributed alongside the current collection. The extensive Ready Steady Cook range is designed and distributed exclusively in the UK and Eire by Imperial, the UK's fastest growing home and kitchenwares supplier.

Bakeware is now the fastest growing category within the kitchenware sector and with almost half of shoppers baking from scratch, the need for good quality, value for money tools and utensils is essential. The new products in the Ready Steady Cook non-stick steel bakeware range will incorporate red silicone hand grips for safety and comfort. The products in the range include:

• Round and square cake tins at £4.99 and £5.99 each
  
  
• Square roasting tin and round pie dish at £4.99 each
  
  
• Baking sheet and cookie sheet at £7.99 and £6.99 each
  
  
• Pizza pan crisper and pizza crisper at £6.99 each
  
  
• Small and large roasting pans at £5.99 and £7.99 each
  9” loaf tin at £5.99

The cooking accessories incorporate the bold and colourful Ready Steady Cook design along with silicone features to coordinate with the bakeware range. The accessory products include:

• A silicone coated whisk and a silicone pastry brush, retailing from £2.99
  
  
• A set of 4 stainless steel measuring spoons with silicone, soft grip handles, retailing at £3.99
  
  
• The very successful silicone bakeware range sees the addition of a 12 muffin tray, a round pie tray and a pack of 12 mini individual silicone cake cases, retailing from £2.99
  
  
• A glass chopping board, retailing at £6.99
  
  
• A silicone pastry mat with measuring indications, retailing at £6.99
  
  
• A collapsible silicone colander, retailing at £9.99
  
  
• Two 24cm non-stick fry pans, one featuring a tomato design and one featuring a pepper design, each retailing at £12.99.

“Since its initial launch in 2005, the Ready Steady Cook cookware and kitchen accessory brand has performed exceptionally well in leading mail order, independent and multiple retailers including Argos, Homebase, Robert Dyas, JD Williams and Grattans,” says Imperial’s Commercial Director, John Newcomb.  He continues, “Last year saw the range launched into Asda, Dunelm and Wilkinson and this year into Tesco and Sainsburys online. We continue to invest in new product development in response to customer demand, reinforcing Ready Steady Cook’s position as the fastest growing kitchenware brand in the UK.”
 
Ready Steady Cook is a Cheetah Television production
ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com