Spirella Announces UK Agreement with Imperial


SPIRELLA ANNOUNCES UK EXCLUSIVE AGREEMENT WITH IMPERIAL AND LAUNCHES AN EXTENSIVE RANGE OF BATHROOM ACCESSORY RANGES AT EXCLUSIVELY HOUSEWARES

Spirella, Europe’s largest supplier of shower curtains and bathroom accessories will be showing their products in the UK for the first time at this year’s Exclusively Housewares show. Spirella is known for their innovative and stylish bathroom collections that combine exceptional functionality with fashionable trend setting designs.

The Spirella philosophy is that the bathroom should be a place of relaxation and wellbeing, combining the features of beauty and spa in one room. Spirella’s bathroom accessories are made from a combination of acrylic and metal or ceramic and metal. All the products feature clean simple lines and are available in a rainbow of colours that will add a hint of glamour and elegance to any bathroom. 

Designed exclusively in Switzerland, Spirella’s extensive collection will bring a touch of contemporary flair to any bathroom. No matter how you choose to decorate your bathroom, Spirella has the perfect accessory to complement your décor.

Launched at Exclusively Housewares, Imperial are proud to present three of Spirella’s new 2009 collections. The Nature range is a source of inspiration and tranquillity. Enter the relaxing atmosphere of the wellbeing bathroom. Patterns are based on natural soft shapes: Linen look, leaf motifs, organic stone shapes and matte surfaces play a major role in Spirella’s new interpretation of nature.

The Graphics range is a play on opposites: Light and shadow, abstract and concrete, black and white. Shapes are crisp and clean, linear and striking. Cool metal along with smooth and shiny surfaces combine to create this super modern look. The use of a black and white colour scheme creates a bold and trendy extravagant look.

The Maritime range features colours and shapes that have always been synonymous with the bathroom. Turquoise and pale blue give a cool, relaxing look to the bathroom, whilst shells and sea life patterns create a fresh, aqua, sea-spray atmosphere.

All ranges in the Spirella collection include a comprehensive selection of products including:
•            Shower curtains
•            Bath and pedestal mats
•            Liquid soap dispensers and soap dishes
•            Toothbrush holders
•            Tissue dispensers and waste bins

“I am very pleased to announce the launch of our new trading partnership with Spirella, Europe’s largest supplier of shower curtains and bathroom accessories. This partnership compliments our existing successful relationship with Soehnle, Europe’s largest supplier of bathroom and kitchen scales” says Imperials Commercial Director, John Newcomb. He continues, “Both Spirella and Soehnle are owned by Leifheit AG, one of the largest kitchen and bathroom suppliers in Europe with an annual turnover of €300m. This new partnership enables us to clearly focus our attention on two of the most fashionable areas of the home, the bathroom and the kitchen.”

"Spirella products are based on the hallmarks of innovative function and quality design and manufacture,” says Roger Fierz, Sales Director of Spirella. He continues:  “With Imperial we are delighted to find a distributor that shares these core values and has built an excellent profile in the UK and Irish markets, where the Spirella brand is expected to perform as well as it does in other major European markets.”

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com