IMPERIAL LAUNCHES SNIPS BRAND AT EXCLUSIVELY HOUSEWARES

Imperial has built an enviable reputation in the trade for working with some of the most innovative housewares manufacturers in Europe to develop eye-catching products for the UK market. These combine the best of UK marketing with European design and style, and are great sales drivers in a category where fashion is increasingly important.

The latest example is the Snips range of housewares from Italy. The company, which made its name by developing an innovative design of household scissors, now has a very wide range of colourful housewares products. Imperial is offering a selection of the best of these to its UK customers, launched exclusively at this year’s Exclusively Housewares.

The Snips range includes colourful food savers and kitchen storage in a variety of different sizes, and including versions with reusable ice packs and stackable options. Special storage items are also included, such as a banana, lemon, onion and garlic savers. These items can be supplied in special countertop merchandising units, which are ideal for retail display.

For day-to-day use in the kitchen there are salad spinners, salad sets, mixing bowls, storage boxes, cheese and butter boxes and other storage lines. These all come in a choice of bright and fashionable colours, which will certainly stand out in-store, helping to drive sales through the category.

There are also kitchen utensils including graters, cutters, cruet sets, salad servers and many more.

“Snips is a high quality Italian manufacturer which has built up a great reputation in its domestic market and overseas,” says John Newcomb, commercial director at Imperial International. “We feel that this range delivers innovation for the consumer and will also brighten up the point of sale in-store, stimulating interest and demand throughout the category.”