Soehnle Launches New Range of Scales


SOEHNLE LAUNCHES AN EXCITING NEW RANGE OF BATHROOM SCALES ‘THE STYLE COLLECTION’ AT EXCLUSIVELY HOUSEWARES

Soehnle, Europe’s leading supplier of kitchen and bathroom scales, is delighted to announce the launch of Style Collection, a new range of bathroom scales. This innovative range will be premiered in the UK at Exclusively Housewares and will be available to order from July.

More and more homeowners are deciding to turn their bathrooms into a personal oasis. Design and comfort, in addition to perfect functionality, are key. This is precisely where the Style Collection from Soehnle comes in. The Style Collection is an innovative, attractive design concept which makes the day start well and is ideally suited to contemporary bathrooms.

ART STYLE – feel good for the day.

The Style Collection features two ranges of scales. The first to be launched is Art Style, designed for customers who want something special and who think they are worth it. The 6 scales in the range feature leather look materials which bring a touch of luxury and sophistication to the bathroom. The use of leather makes the scales soft to the touch whilst additional décor transforms a functional item into a piece of art. The eye catching crocodile skin look is available in both white and natural brown. Soft imitation suede in black or brown has been used on the surface of the scales and provides an added level of comfort whilst ensuring a safe footing. Classic imitation leather in black or brown gives these scales a high quality look transforming them from a utilitarian item into a must have for the bathroom. Based on Soehnle’s ultra flat SLIM DESIGN, all scales in the ART STYLE line are only 18mm high, with the perfect functionality of a digital scale and will retail at £40 each.

In addition to the new collection, Soehnle have extended their range of bathroom and kitchen scales. Exclusively Housewares will see the launch of 8 new, Body Balance bathroom scales. When used Shape F3 displays symbols suggesting healthy recommendations, like ‘drink more water’ and will retail at £50. Shape F4 scales are aimed at physically active users who want to improve their fitness levels. It will also display recommendations such as ‘muscle growth training recommended’ and will retail at £50. Signal F3 is the new entry level body analysis model and retails at £40. Gala XL is a modern silver looking digital personal scale retailing at £35. Designed in elegant white with a convenient on/off function, Gala retails at £30. There are also two new additions to the glass styled scales, Pino retailing at £25 and Melody at £30. The new line up is completed by Verona a personal scale with an ergonomic platform and large LCD screen which retails at £35.

Soehnle are introducing 5 new models for the kitchen. Optica is a compact digital scale in brushed stainless steel which displays weight in metric or imperial units and allows you to measure liquids by either volume or weight. Optica will retail at £35. Olympia is an ultra flat, space-saving scale with a large weighing platform, also retailing at £35. Olympia Plus has the same features as the Olympia but includes an extra large weighing bowl with a rubberised base making it non-slip. This will retail at £40. Made from glass and only 15mm high Flip is a super flat, space saving kitchen scale with touch sensor keys, which will retail at £35.Lastly there is a Limited Edition decorated Page scale. It has all the functionality and space-saving qualities of Page, with the addition of a contemporary Baroque swirl design. Available in three colours these limited edition scales will retail at £40.        

John Newcomb, Commercial Director of Imperial, the UK’s fastest growing home and kitchenware supplier and Soehnle’s exclusive distributor in the UK and Ireland, says “Soehnle’s introduction of the STYLE COLLECTION ensures outstanding choice for the style conscious customer.”  He continues, “Launching the range extensions at Exclusively Housewares under the Soehnle brand, gives us the ideal opportunity to reinforce Soehnle’s status as Europe’s largest supplier of kitchen and bathroom scales.” 

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com