Agreement with Pedrini at Exclusively Housewares

PEDRINI ANNOUNCES UK EXCLUSIVE AGREEMENT WITH IMPERIAL AND LAUNCHES WINE AND BAR WARE, kitchen tools and gadgets ranges AT EXCLUSIVELY HOUSEWARES

Pedrini, Europe’s leading kitchen tools and gadgets manufacturer, is showing an innovative and stylish range of products at Exclusively Housewares. Combining exceptional functionality and design, this is the first time that Pedrini products have been on show at Exclusively Housewares.

Designed exclusively in Italy, Pedrini products add a touch of contemporary Italian flair to any kitchen, and include designs by internationally famous architects and designers, who have also collaborated with world leading brands such as Porsche and Swatch.
The extensive range of kitchen tools and gadgets includes spatulas, spoons, spaghetti servers, whisks, pizza wheels, pasta cutters, corkscrews, tin openers and graters. Products are available in the following ranges, with all items available from the end of June.

LILLO comes with a unique white handle and striking red teardrop design using a patented double injection technology which inserts 2 types of ABS materials inside one another. All products in the Lillo range are manufactured in Italy and the characteristic larger handle size improves ergonomics and efficiency during use.

BLACK SATIN is a classic collection that combines Pedrini’s trademark innovative design and superior function. All products are in high tech black and silver featuring soft ergonomic handles for safe and comfortable grip.

ACCIAIO & ACCIAIO is a comprehensive range of classic and refined stainless steel gadgets designed with Pedrini’s sleek and distinctive Italian flair.

WINE & BAR is a complete professional bar ware range comprising a series of essential accessories for serving and enjoying wine and cocktails. The range combines the brilliance of steel with stylish silver colour accents.
All products come with a 5-year guarantee and are dishwasher safe.
Pedrini products are targeted at department stores, mail order, independent cook shops and lifestyle retailers and will be distributed exclusively in the UK and Ireland by Imperial, the UK's fastest growing home and kitchenware supplier.

“Imperial is proud to partner Pedrini. Together with TVS, Europe’s leading non-stick cookware manufacturer, we are now the UK and Ireland’s exclusive distributor of two world famous Italian brands,” says Commercial Director, John Newcomb. he continues: “With their superior function and stylish design, I am certain that Pedrini’s products will be extremely favourably received by our many UK customers.”

"Pedrini products are based on the hallmarks of innovative function and quality design and manufacture,” says Giorgio Toninelli Pedrini, Managing Director of Pedrini. He continues: “With Imperial we are delighted to find a distributor that shares these core values and has built an excellent profile in the UK and Irish markets, where the Pedrini brand is expected to perform as well as it does in other major European markets.”

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com