Imperial Announces BBC Good Food and Easy Cook Deal


Imperial announces deal for bbc good food and bbc easy cook kitchenware

Imperial, the UK's fastest growing home and kitchenware supplier, announced this week a deal to launch BBC Good Food and BBC Easy Cook branded kitchenware. BBC Good Food and Easy Cook magazines are leading food & drink magazines in the UK market published by BBC Worldwide.

The BBC Good Food branded kitchenware and cookware deal will be available in the UK and Eire, Romania, the Middle East, Turkey and Australia with BBC Easy Cook brands available in the UK and Eire.

Launching at Exclusively Housewares, the BBC Good Food kitchenware brand is targeted at department stores and independent cook shops for which Imperial have designed and developed a range of professional pans. The first is a stainless steel 5 piece saucepan set, comprising 14cm milk pan; 16, 18, 20cm saucepans and a 24cm fry pan, retailing at £125.00.

Alongside this set is a range of non-stick forged aluminium pans, from 14cm milk pan to casserole and sauté pans, retailing from £15.00 to £25.00, as well as a 5 piece set, comprising 14cm milk pan, 16, 18, 20cm saucepans and a 24cm fry pan to retail at £75.00.

Imperial also presents at Exclusively Housewares, ‘Active Grip’ - a full range of kitchen tools and gadgets with the ‘Active Grip’ handle under the BBC Good Food brand. The range will retail from £4.99 each.

Also on display at Exclusively Housewares is the BBC Easy Cook branded range, targeted at independent hardware retailers and high street multiples. Imperial have designed and developed a stainless steel 5 piece saucepan set with comfort grip handles and pouring system. The set comprises a 14cm milk pan; 16, 18, 20cm saucepans and 24cm fry pan and retails at £49.99.

To compliment these saucepans, Imperial will also be previewing a comprehensive range of stainless steel and nylon kitchen tools and gadgets, retailing from £2.99.

John Newcomb, Imperial’s Commercial Director says, “We anticipate that both BBC Good Food and BBC Easy Cook, being the leading magazines in the UK’s food and drink market, will prove to be just as successful as other leading brands in our portfolio. We look forward to a long and successful trading partnership with BBC Worldwide. “

ENDS

For images and further information on Imperial:
John Newcomb
Telephone: 0116 299 9984
Mobile: 07887 530103
Email: jnewcomb@imperialgb.com