Partnership with Jean-Christophe Novell

Imperial Announces Partnership With Jean-Christophe Novell

Imperial, the UK's fastest growing home and kitchenware supplier, is delighted to announce an exclusive partnership with leading TV chef, Michelin-starred Restaurateur, Celebrity and Author Jean-Christophe Novelli. This is the first time that the Nation's Favourite French Chef has ventured into cookware development and Exclusively Housewares will feature two stunning new cookware ranges.

The Jean-Christophe Novelli ‘Kitchen’ set comprises a 14cm non-stick saucepan, 16, 18 and 20cm saucepans with lid, and a 24cm non-stick frying pan. Available immediately from stock, the five-piece cookware set retails at £49.99. Aimed at major High Street multiple retailers, Independent retailers and mail order catalogues, the range is already available in Dunelm and JD Williams.

The Jean-Christophe Novelli ‘Academy’ set also comprises a 14cm non-stick saucepan, 16, 18 and 20cm saucepans with lid, and a 24cm non-stick frying pan. Available later this year, this premium five-piece cookware set retails at £99.99 and is targeted at Department Stores and independent cook shops.

With high quality stainless steel and an encapsulated aluminium base for even heat distribution, the Jean-Christophe Novelli cookware ranges are suitable for use on all types of hob, including induction and come complete with a 10 year guarantee. All products are dishwasher safe and glass lids are heat tempered for oven safety.

Jean-Christophe Novelli is a Michelin and 5AA Rosette award winning chef, whose attributes include AA Chef’s Chef of the Year, European Chef of the Year finalist representing Great Britain and the prestigious Egon Ronay Dessert of the Year. He has won ‘Restaurant of the Year’ several times as well as many other prestigious cookery awards. His Novelli Academy Cookery School, where he personally takes courses, is placed in the top 25 in the world.

“Jean-Christophe Novelli is immensely popular both as a prime-time TV Chef and celebrated Restaurateur and Author. We are delighted that he has chosen to work in partnership with Imperial,” says Imperial’s Commercial Director, John Newcomb. He continues, “We anticipate that the Jean-Christophe Novelli ‘Kitchen’ and ‘Academy’ ranges will be just as successful as other leading brands in our portfolio. We look forward to a long and successful partnership with Britain’s ‘sexiest’ chef.”

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com