Bugatti Announces Agreement with Imperial

Bugatti Announces UK Exclusive Agreement with Imperial and Unveils The Ultimate High Performance Kitchenware

Bugatti, the internationally famous Italian family company founded in 1923, is unveiling a stunning range of kitchen electrical appliances and accessories at Exclusively Housewares. Designed exclusively in Italy, all products feature the classic combination of sleek Italian styling and the ultimate in high performance that you would expect from such a world-leading brand.

Already enjoying strong sales in America and Europe, the Diva coffee maker combines the optimum combination of pressure, temperature and timing to create a perfect cup of coffee. Diva guarantees that water leaves the machine with a temperature range of 89 – 92°C, with a constant 12 bar pressure, thanks to its pump running at 16 bar, to ensure 25ml of coffee percolates from 7 – 7.5g of ground coffee in just 25 seconds. The large stylish dial, reminiscent of a classic racing car, makes it easy to know when your coffee is ready to be enjoyed.

Diva’s top specification features include twin percolators and a chrome-plated milk steamer, a brass water heater that ensures longevity and solid die-cast aluminium body and base. The product weighs 6.5kg and has a 0.8 litre capacity water tank. An anticalcar filter is provided with each coffee maker, ensuring 6 months worth of perfect coffee making, while the customer receives a second, complimentary filter on completion of the guarantee card.

Diva is available from stock with a chrome finish for £449 HSP or a powder coated enamel finish in either red, cream, silver or black for £399.

Exclusively Housewares also sees the UK preview of the Bugatti Volo toaster and the Vela blender, both of which will be available from August 2007 in chrome at £129 and the same choice of colours as Diva in October 2007 at £109 HSP. The 500 watt Volo toaster offers six levels of browning and four toasting options: toasting both sides, one side only, heating and defrosting. At the end of the selected function, three sounds are emitted and the toast rises smoothly, thanks to an electronic lift. The 500 watt Vela blender has three speeds and an additional impulse command. Its 1.5 litre heavy glass jar features measuring indicators, the stainless steel blade is easily removed for cleaning and the cable stores neatly in the base.

Also previewing at Exclusively Housewares is a stylish range of Bugatti kitchewares and accessories including scales, gadgets, salad and spaghetti servers and bowls in chrome and coloured polymer. Among the many new products that are certain to generate lots of interest are Gym, a quirky range of kitchen gadgets striking athletic poses, Vulcano, an exciting range of kettles and coffee makers featuring a unique volcano design, and a range of condiments and kitchen scales in cherry wood and chrome.

All Bugatti products are targeted at department stores, mail order, independent cook shops and lifestyle retailers and will be distributed exclusively in the UK and Eire by Imperial, the UK's fastest growing home and kitchenware supplier. "This exclusive agreement with Bugatti marks a brand new venture into small domestic appliances for Imperial," says Commercial Director, John Newcomb. "We are thrilled to be distributing such a stunning collection of appliances and accessories and are confident that the Bugatti brand will fast become as desirable in the kitchen as it is on the open road.”

Managing Director of Imperial, Mo B’ham, concludes: “We are delighted to announce our partnership with the Bugatti family and are very pleased that Clemente Bugatti, Managing Director and the great grandson of the Bugatti brothers who founded the company in 1923, will also be joining us at Exclusively Housewares to help launch these exciting new product ranges and to meet all of our UK customers.”

ENDS