Imperial Launches Electricals Under Ready Steady Cook

Imperial Launches Kitchen Electricals Under Ready Steady Cook Brand

Following the continued success that Imperial has had with its Ready Steady Cook cookware and kitchen accessories range, Siemssen Electronics, the UK’s licensee for the Ready Steady Cook range of small electrical appliances has appointed Imperial as its exclusive distributor for the independent, wholesale and Regional Department store sector. The range comprising seven appliances, including a food processor and smoothie maker, is being unveiled for the first time at the Exclusively Housewares show in London.

Featuring a stylish black and chrome finish, the complete Ready Steady Cook electrical appliances range comprises:

• Five-speed 350W Hand Mixer (RRP £19.99) with interchangeable stainless steel beaters and dough hooks
  
  
• 400W Blender (RRP £24.99) featuring a low, high and pulse switch, 1.5 litre plastic jar, detachable stainless steel blade and drip fill lid
  
  
• 650W Steamer (RRP £29.99) with 60-minute timer control and bell, three-tier stackable baskets with 9.3 litre capacity, cool touch handles, water level indicator and water refill
  
  
• 420W Smoothie Maker (RRP £29.99) featuring a low, high and pulse switch, 1.75 litre plastic jar with convenient stirrer stick and a detachable stainless steel blade capable of crushing ice
  
  
• Two-speed 400W Stick Blender (RRP £29.99) featuring stainless steel foot, chopper bowl, balloon whisk and measuring cup
  
  
• 800W Whole Fruit Juicer and Cutter (RRP £69.99) with two-speed rotary switch, removable transparent juice container, 1 litre juice jug and 2 litre pulp container
  
  
• Multi-function Food processor retailing at £64.99.
  
  
• The competitively priced and highly comprehensive Ready Steady Cook electrical appliances range will be exclusively distributed into high street major multiples by Siemssen Electronics and into wholesalers, independent retailers and regional department stores by Imperial. All products will be available to order from stock in September 2007.

“The Ready Steady Cook range continues to perform exceptionally well in leading mail order, independent and multiple retailers including Argos, Homebase, Robert Dyas, JD Williams and Grattans” says Imperial’s Commercial Director, John Newcomb. He continues, “This exciting venture into kitchen electrical appliances will further strengthen what is rapidly becoming one of the UK's leading kitchenware brands.”

Siemssen Divisional Manager, Damon Weir says ”We are very excited about working with Imperial, our main distributor as they have an excellent track record and it makes the Ready Steady Cook range complete, with both electricals and kitchenwares. The new electricals have already generated a great deal of interest from Homebase, Littlewoods, Woolworths and Robert Dyas.”

Ready Steady Cook, hosted in the UK by Ainsley Harriott, is the longest running cookery show on TV and one of the UK’s most popular daytime TV shows. The long running programme is now one of the most widely known and recognised brands. Ready Steady Cook is produced by Cheetah Television, part of Endemol UK plc, for the BBC.

ENDS