Imperial Launches Non-Stick Under Intwo
Imperial Launches Non-Stick Aluminium And Stainless Steel Cookware Under intwo Brand
Imperial, the UK's fastest growing home and kitchenware supplier, is expanding into non-stick stainless steel and aluminium cookware under the Pro-GlideTM brand. Having established an extremely successful reputation as a leading supplier of stainless steel cookware in good, better and best categories, Imperial’s brand new non-stick cookware range is being launched at Exclusively Housewares 2006.
The high quality competitively priced cookware range comprise a 14cm milk pan, 16 / 18 / 20cm saucepans with lids, 24 / 28cm open fry pans and a 24cm casserole with lid. The aluminium non-stick cookware range is priced from £5.99 HSP for the 14cm milk pan to £14.99 for the 24cm casserole with lid. The stainless steel non-stick cookware range is priced from £6.99 for the 14cm milk pan to £19.99 for the 24cm casserole with lid. A five-piece set combination is also available in the aluminium non-stick range for £39.99. Both ranges will be available to order from stock from the end of July 2006.
Targeted at high street multiples and independent housewares and cookshop retailers, intwo's non-stick cookware represents outstanding quality and value for money. Both new ranges feature Imperial's unique design-registered pouring system for colander free straining and variable steam control and come complete with the new Pro-GlideTM non-stick coating.
"This is an exciting new venture, driven entirely by customer demand," says Imperial's Commercial Director, John Newcomb. "To our knowledge, no other cookware supplier has combined non-stick with superior design features such as the pouring system at an entry level price point." He continues, "By offering non-stick cookware in both aluminium and stainless steel, we are committed to offering outstanding consumer choice. And with non-stick now accounting for 45% of the total cookware market, Imperial now has an excellent opportunity to gain even greater market share and further reinforce its position as one of the UK's leading home and kitchenware suppliers."
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