Imperial Unveils New Ready Steady Cook Baking


IMPERIAL UNVEILS NEW READY STEADY COOK BAKING ACCESSORIES 

Last year Ready Steady Cook saw great success with a range of silicone bakeware and cooking accessories. Following this and the explosion of home baking during 2008, Imperial will be previewing a selection of bakeware products at Spring Fair to complement the existing range.  The new products will be distributed alongside the extensive Ready Steady Cook product range, designed and distributed exclusively in the UK and Eire by Imperial, the UK's fastest growing home and kitchenwares supplier.

Bakeware is now the fastest growing category within the cookware sector and with almost half of shoppers baking from scratch, the need for good quality, value for money tools and utensils is clear. The new products in the Ready Steady Cook baking range will comprise:

• A silicone coated whisk and silicone pastry brush, retailing from £2.99
  
  
• A set of 4 stainless steel measuring spoons with silicone, soft grip handles, retailing at £3.99
  
  
• The very successful silicone bakeware range sees the addition of a 12 muffin tray, round pie tray and a pack of 12 mini individual silicone cake cases, retailing from £2.99

Also previewing at International Spring Fair will be a selection of Ready Steady Cook baking/cooking accessories:

• A glass chopping board, retailing at £6.99
  
  
• A silicone pastry mat with measuring indications, to retail at £6.99
  
  
• A collapsible silicone colander retailing at £9.99
  
  
• Two 24cm non-stick fry pans, one featuring a tomato design and one featuring a pepper design, each retailing at £12.99.

“Since its launch in 2005, the Ready Steady Cook cookware and kitchen accessory brand has performed exceptionally well in leading mail order, independent and multiple retailers including Argos, Homebase, Robert Dyas, JD Williams and Grattans,” says Imperial’s Commercial Director, John Newcomb.  He continues, “Last year saw the range launched into Asda, Dunelm and Wilkinson and we will continue to invest in new product development in response to customer demand, reinforcing Ready Steady Cook’s position as the fastest growing kitchenware brand in the UK.”
 
Ready Steady Cook is a Cheetah Television production

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com