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> News - February 2007 - Imperial Debuts RSC Accessories >



Imperial Debuts New Ready Steady Cook Accessories

Imperial Debuts New Ready Steady Cook Kitchen Accessories and Cookware at Spring Fair

New products in the Ready Steady Cook kitchen accessories and cookware range from Imperial, the UK's fastest growing home and kitchenware supplier, are on show for the first time at Spring Fair with all products available to order from stock.

In addition to the hugely popular Ready Steady Cook three- and five-piece cookware sets retailing at £34.99 and £49.99 respectively, the 14cm milk pan, 16, 18 and 20cm saucepans with lid 24cm open fry pan are now available individually.

Other individual cookware items on show are the 28cm stirfry pan with lid (£24.99), 24cm casserole with lid (£24.99), 30cm multi purpose stainless steel oven roaster (£34.99) and 18cm three-tier stainless steel steamer (£24.99).

Ready Steady Cook kitchen accessories on show are the five-piece knife set in a block with built-in sharpener (£24.99), 4kg dual purpose scales with a clock on the reverse of the weighing dial (£24.99) and 1.5 litre stainless steel whistling kettle (£19.99).Also being previewed for the first time at the show are a 5 piece Barbecue Tool set( £19.99), a 3 piece barbecue seasoning set( £9.99) and a selection of silicone and stainless steel kitchen utensils ranging in price from £2.99 to £4.99.

The Ready Steady Cook cookware and kitchen accessories range is aimed at leading mail order, high street and independent retailers. All stainless steel products are suitable for all types of hob, including induction and come complete with a 10-year guarantee.

"The Ready Steady Cook range continues to perform exceptionally well in leading mail order, independent and multiple retailers including Argos, Homebase, Robert Dyas, JD Williams, Grattans and the Co-op", says Imperial Commercial Director, John Newcomb. "By now offering such a wide choice of cookware and kitchenware, we are confident we will further strengthen what is rapidly becoming one of the UK's leading kitchenware brands."

Ready Steady Cook, hosted by Ainsley Harriott, is the longest running cookery show on TV and one of the UK's most popular daytime TV shows. It is now one of the most widely known and recognised brands attracting over 2.8 million viewers in its last series alone. Ready Steady Cook is produced by Cheetah Television, part of Endemol UK plc, for BBC.

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