KITCHEN AND BATHROOM INNOVATION FROM IMPERIAL AT SPRING FAIR

Imperial, one of the UK’s fastest-growing home and kitchenware suppliers, is spearheading colour innovation in the kitchen with an exciting new range of limited edition colours from Leifheit. Also new for Spring Fair, the company is introducing new ranges of kitchen and bathroom scales from Soehnle.

The Leifheit utensils range from Imperial has become well-known in the UK. Now the company is introducing three Limited Edition trend colours for 2011 on Leifheit insulated jugs, a salad spinner and a peeler. The colours are selected to appeal to a younger generation of consumers, while also stimulating interest amongst existing consumers and generating colour excitement in-store.

There are two high quality designs of Leifheit jug available in the new Limited Edition colours – Columbus and Bolero, both manufactured to Leifheit’s highest quality standards. The jugs feature one-handed operation and excellent insulation properties thanks to a double-walled vacuum insulation body. Both products can be used either to keep contents hot or cold.

The salad spinner, suitable for either right or left-handed operation, locks shut for ease of use and is available in the same choice of three trend colours, as is the Y-shaped peeler. This has an extra wide handle for ease of use. Together these products are sure to prove popular with consumers, as they add a dash of bright and fashionable colour to any kitchen.

For the bathroom, the latest additions to Imperial’s Soehnle bathroom and kitchen scales range also feature Limited Edition colours for 2011. Soehnle has established an enviable reputation for quality in the UK retail sector. Now the company is bringing vibrant colours to the category, and the two new scales are available in Orange, Petrol and Red.

For the kitchen is Flip, a round scale with a large glass weighing platform of 20cm. With a digital display, sensor touch for easy operation and many other features expected of a modern kitchen weighing scale, Flip is sure to be popular, especially since it is being launched in the bold new trend colours.

The complementary scale for the bathroom is Pino, available in Purple, Petrol and Red. Pino is a high quality scale with digital display, automatic on/off function and safety glass/plastic construction. With its bold and bright colourways, Pino is sure to add interest to the bathroom display in-store.

Another new addition to the Soehnle brand at Spring Fair is the Exacta range of kitchen and bathroom scales. While demonstrating the high quality expected of Soehnle, Exacta is positioned as an entry level sub-brand, providing high quality at a highly competitive price point. In bright eye-catching packaging, Exacta is sure to prove popular with retailers as well, creating interest at the point of sale and encouraging impulse purchase.

The Exacta range comprises seven product lines, four for the bathroom and three for the kitchen. Including models with large digital displays, stainless steel models and sensor key models, Exacta has all bases covered.

“Our customers can see that there is a lot on offer from Imperial at Spring Fair this year,” says commercial director, John Newcomb. “With our innovations on colour, we are responding to the requirements of the most fashion-conscious of our consumers, while Exacta is a response to the need for a branded value range of kitchen and bathroom scales. We are confident that these new introductions will stimulate interest at the point of sale and drive sales growth through their respective categories.”