Imperial Launches New Innovative Chrome Range

Imperial Launches New Innovative Chrome Accessories Range

Following on from its success as a leading supplier of best-selling chrome kitchen accessory ranges for major High Street retailers such as BHS and Allders, British home and kitchenware innovator Imperial has developed axisTM, a high quality kitchen accessory range that is both stylish and functional.

Imperial’s new axisTM range features innovative design in high quality chrome plated steel (up to 8mm gauge) that is heavy enough to ensure items remain stable, even when fully loaded. Thoughtful design features include the cutlery tray on the dish drainer that can be attached to the outside of the unit to create more space and the mug tree that ensures larger mugs can hang securely without touching each other.

The complete range comprises a small and large trivet, dish drainer, wine rack, utensil holder, mug tree, towel holder, fruit basket, cookbook stand, five-tier pan stand and three-tier vegetable trolley, both of which come ready assembled.

It will be officially launched at The Spring Fair 2005 with most of the products available immediately from stock. Items range in price from £5 to £40 RSP and are targeted at department stores, mail order and independent retailers.

“All axisTM products are designed by our in-house team with the user in mind,” says John Newcomb, Imperial’s Commercial Director. He continues, “At Imperial we appreciate the importance of good design and this is demonstrated very clearly in axisTM. We are certain that this range will be extremely popular and represents an excellent commercial opportunity for all customers.

ENDS