Imperial Launches Ready Steady Cook Accessories

Imperial Launches New Ready Steady Cook Kitchen Accessories And Cookware At Autumn Fair

New products in the Ready Steady Cook kitchen accessories and cookware range from Imperial, the UK's fastest growing home and kitchenware supplier, are on show for the first time at Autumn Fair. All products will be available to order from stock in anticipation of strong Christmas sales.

Bound to enjoy strong sales at Christmas are the Ready Steady Cook 30cm multi purpose stainless steel oven roaster, three-tier stainless steel steamer and five-piece knife set in a block with built-in sharpener, retailing at £34.99, £24.99 and £24.99 respectively.

In addition to the hugely popular Ready Steady Cook three- and five-piece cookware sets retailing at £34.99 and £49.99 respectively, the 14cm milk pan, 16, 18 and 20cm saucepans with lid 24cm open fry pan will be available to order individually from stock alongside the stirfry pan and casserole.

The Ready Steady Cook cookware and kitchen accessories range is aimed at leading mail order, high street and independent retailers. All stainless steel products are suitable for all types of hob, including induction and come complete with a 10-year guarantee.

"The Ready Steady Cook range continues to perform exceptionally well in leading mail order, independent and high street retailers including Argos, Robert Dyas and The Co-op", says Imperial Commercial Director, John Newcomb. "By offering such a great choice of cookware and kitchenware, we are very confident we will further strengthen what is rapidly becoming one of the UK's leading kitchenware brands and enjoy excellent Christmas sales."

Ready Steady Cook, hosted by Ainsley Harriott, is one of the UK's most popular daytime TV cookery shows. It attracted over 2.8 million viewers in its last series alone and 3.3 billion viewers in the last 10 years. Ready Steady Cook is produced by Cheetah Television, part of Endemol UK plc, for BBC 2.

ENDS