Ready Steady Cook Launches New Electrical Range

READY STEADY COOK LAUNCHES NEW ELECTRICAL RANGE AT AUTUMN FAIR

Following Imperial’s continued success with its Ready Steady Cook cookware and kitchen accessories range, Siemssen Electronics, the UK’s licensee for the Ready Steady Cook range of small electrical appliances has appointed Imperial as its exclusive distributor for the independent, wholesale and regional department store sector. The range comprising seven appliances, including a food processor and smoothie maker, launches at Autumn Fair at the NEC, Birmingham, with all products available from stock in September.

Featuring a stylish black and chrome finish, the complete Ready Steady Cook electrical appliances range comprises:

• Five-speed 250W Hand Mixer (RRP £19.99) with interchangeable stainless steel beaters and dough hooks
  
  
• 400W Blender (RRP £24.99) featuring a low, high and pulse switch, 1.5 litre plastic jar, detachable stainless steel blade and drip fill lid
  
  
• 650W Steamer (RRP £29.99) with 60-minute timer control and bell, three-tier stackable baskets with 9.3 litre capacity, cool touch handles, water level indicator and water refill
  
  
• 420W Smoothie Maker (RRP £29.99) featuring a low, high and pulse switch, 1.75 litre plastic jar with convenient stirrer stick and a detachable stainless steel blade capable of crushing ice
  
  
• Two-speed 400W Stick Blender (RRP £29.99) featuring stainless steel foot, chopper bowl, balloon whisk and measuring cup
  
  
• 800W Whole Fruit Juicer and Cutter (RRP £69.99) with two-speed rotary switch, removable transparent juice container, 1 litre juice jug and 2 litre pulp container
  
  
• Multi-function Food processor retailing at £79.99.
  

The competitively priced and highly comprehensive Ready Steady Cook electrical appliances range will be exclusively distributed into high street major multiples by Siemssen Electronics and into wholesalers, independent retailers and regional department stores by Imperial. All products will be available to order from stock in September 2007.

“The Ready Steady Cook range continues to perform exceptionally well in leading mail order, independent and multiple retailers including Argos, Homebase, Robert Dyas, JD Williams and Grattans” says Imperial’s Commercial Director, John Newcomb. He continues, “This exciting venture into kitchen electrical appliances will further strengthen what is rapidly becoming one of the UK's leading kitchenware brands.”
Siemssen Divisional Manager, Damon Weir says ”We are very excited about working with Imperial, our main distributor as they have an excellent track record and it makes the Ready Steady Cook range complete, with both electricals and kitchenwares. The new electricals have already generated a great deal of interest from Homebase, Littlewoods, Woolworths and Robert Dyas.”

Ready Steady Cook’s new non-stick aluminium cookware range, kitchen accessories and gadgets will also be launched exclusively at Autumn Fair: These include the following products;

• 4 piece non-stick aluminium cookware set, retailing at £49.99, comprising 18 and 20cm saucepans, 20cm open frying pan and 24cm Sauté pan.
  
  A range of silicone coated, stainless steel cooking utensils with a silicone handle giving soft grip, available as a 4 piece set retailing at £19.99
  
  
• A range of 4 silicone baking trays including a sandwich tin and loaf tin, retailing from £4.99 to £6.99
  
  
• A range of 5 gadgets including a can opener and garlic press, also featuring silicone handles giving soft grip, retailing from £4.99 to £6.99.
  

Ready Steady Cook, hosted in the UK by Ainsley Harriott, is the longest running cookery show on TV now in its 17th series, and remains one of the UK’s most popular daytime TV shows. This August saw the launch of an exciting new interactive format, featuring celebrities trying out their skills in the kitchen including Eamonn Holmes, Brian Conley, Melinda Messenger, Arlene Phillips, Bonnie Langford and many more. Ready Steady Cook also welcomes talented new chefs, Alex Mackay, Garrey Dawson and Richard Phillips who have worked with the likes of Raymond Blanc, Marco Pierre White and Heston Blumenthal. Ready Steady Cook is produced by Cheetah Television, part of Endemol UK plc, for the BBC.

ENDS