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> News - August 2006 - Bugatti Debuts at Autumn Fair >



Bugatti's Stunning Debut at Autmumn Fair

Bugatti's Stunning Debut at Autumn Fair

Imperial, the UK's fastest growing home and kitchenware supplier is previewing non-stick aluminium coloured cookware under the Living Colours by Intwo brand at Spring Fair.

Targeted at high street multiples and independent hardware and housewares retailers, Living Colours non-stick cookware represents outstanding quality and value for money. Retailing at £29.99, the three-piece set comprises 16, 18 and 20cm saucepans with lids in cream or baby blue with Bakelite handles featuring colour-coordinated inlays. Both sides of each saucepan feature Imperial's unique design-registered pouring system for colander-free straining and variable steam control. The Living Colours cookware range also features the new Pro-GlideTM non-stick coating, is dishwasher safe, suitable for all types of hob, except induction, and comes complete with a 5-year guarantee.

Also previewing at Spring Fair is the new Living Colours stainless steel whistling stovetop kettle with soft touch silicone handle (£12.99) in cream or baby blue.

Imperial is also previewing chrome kitchen accessories in a range of colours including cream and baby blue, specifically to complement the Living Colours cookware and kettle. The high quality chrome-plated steel kitchen accessories include a dish drainer, cutlery drainer and vegetable rack.

"This is an exciting new venture, driven entirely by customer demand," says Imperial's Commercial Director, John Newcomb. He continues: "Launched in 2005, Intwo is fast becoming one of most recognisable brands at the value end of the high street market. To our knowledge, no other cookware supplier has combined non-stick with superior design features such as the pouring system at the value level price point. As such these new products represent a major new commercial opportunity for those retailers targeting the mass market."

 
 

 

 

 

 

 

 

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