Imperial Launches Intwo Cookware and Bakeware

IMPERIAL LAUNCHES NEW STAINLESS STEEL COOKWARE AND BAKEWARE UNDER THE INTWO BRAND AT SPRING FAIR

Imperial, the UK's fastest growing home and kitchenware supplier, is unveiling a new range of stainless steel cookware and non-stick bakeware under the INTWO brand at Spring Fair.

INTWO cooking is the new brand name for Imperial’s high quality competitively priced cookware range, first launched in 2004. As well as being featured at the Spring Fair, the new cookware range will be launched in Dunelm stores during February. The INTWO cooking stainless steel cookware range comprises a 14cm milk pan, 16 / 18 / 20cm saucepans with lids, 24 / 28cm open fry pans and a 24cm casserole with lid. Priced from £6.99 for the 14cm milk pan to £16.99 for the 24cm casserole with lid, the range will be available to order from stock at the Spring Fair.

The highly popular aluminium cookware range featuring Pro-GlideTM non-stick coating will also be launched at Spring Fair, complete with brand new packaging. Comprising exactly the same products as the stainless steel cookware range, the INTWO cooking non-stick aluminium range is priced from £6.99 for the 14cm milk pan to £14.99 for the 24cm casserole with lid. The range will also be available from stock during February.

Targeted at high street multiples and independent hardware and housewares retailers, the INTWO cooking ranges represent outstanding quality and value for money. Both the stainless steel and non-stick aluminium ranges feature Imperial's unique design-registered pouring system for colander-free straining and variable steam control.

Also previewed at Spring Fair, for the very first time, will be a comprehensive range of non-stick bakeware under the INTWO baking brand. The competitively priced range features 1lb and 2lb loaf tins, 12 cup muffin tray, a 38cm baking sheet and 8” sandwich tin. The full range retails from £1.99 - £3.99.

"The INTWO cooking and baking ranges now offer our customers the choice of both quality stainless steel and non-stick cookware and bakeware with innovative design features”, says Imperial's Commercial Director, John Newcomb. "To our knowledge, no other cookware supplier offers such superior products at excellent value for money. The nationwide launch through Dunelm of the new stainless steel cookware range and the newly packaged non-stick aluminium cookware will enable INTWO cooking to further reinforce its position as one of the UK's leading entry price level cookware ranges. We anticipate a similar reaction to our new INTWO baking range at this years Spring Fair”.

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com
Corene O'Donnell, Sales & Marketing Coordinator, Imperial, Telephone: 0116 291 9999, Email: info@imperialgb.com