TVS Announces UK Agreement with Imperial

TVS ANNOUNCES UK EXCLUSIVE AGREEMENT WITH IMPERIAL AND LAUNCHES NEW NON-STICK COOKWARE RANGES AT SPRING FAIR

TVS, Italy’s largest non-stick aluminium cookware manufacturer, is launching seven stunning new cookware ranges at Spring Fair. Exclusively designed in Italy by some of the world’s finest designers, this is the first time that many of these cookware ranges will have been seen in the UK, with all items being available from March.

Easypretty is a range of patterned non-stick aluminium open frying pans that reflect some of the hottest trends in contemporary design including floral, 60s, optical, paisley, stripes, and Victorian. Easy Lab, TVS’ creative laboratory, has pioneered a technique enabling the entire surface of the pan to be colour printed. TVS is the only manufacturer in Europe able to achieve this exceptionally striking and unique decorative concept. The range is available in 4 sizes, a 20/24 and 28cm fry pan and a 20cm stir fry pan, each being available in a variety of designs.

Spring Fair also sees the launch of six other ranges from TVS’ cookware collection including Archetun and Archetun Induction, the multiple award-winning collaboration with Matteo Thun. Both ranges feature top quality non-stick coating, with exterior finish in PTFE and heat-insulating handles and knobs that form a single element with the pans, resulting in an outstanding pure design that guarantees both visual and real cleanliness. The special steel disc in the base of Archetun Induction pans practically halves cooking times whilst ensuring optimum safety. The range includes 20/26/28 cm fry pans, a 16cm saucepan and 20/24cm casseroles.

Ladyplus, by Giugiaro Design, in limited edition black, features ergonomic, heat insulating handles to guarantee an extraordinary level of protection and engraved grooves and drip proof lids for efficient pouring. The Teflon Classic non-stick coating enables healthy, clean fast cooking while the stain-proof porcelain enamel exterior ensures long-lasting good looks.

Yatra is a unique concept in global cookware combining an elegant matt black finish in silicone enamel with ergonomic wooden handles. The range has been exclusively designed by Takahide Sano. Technical innovations include the ‘Aroma Seal’ knob to enable seasoning with the lid closed during cooking and laser moulded, personalised pan bases. The Yatra cookware range comprises 14 items including a 22cm pasta pan with lid (£75.00), 34cm wok set with lid (£75.00) and 38cm paella pan with protective mat (£60.00) and a series of grill pans starting from 28cm square (£60.00).

Platino features a striking matt silver external finish and exclusive handle design by Harry Palladium. Its technological advantage is the triple layer of revolutionary Teflon Platinum non-stick coating with microscopic mineral particles, demonstrated to be 10 times more scratch-resistant.

Designed by Takahide Sano, the IsottA range features embossed, non-slip base and sides with differentiated thickness for optimum heat diffusion, tempered Pyrex glass, heat insulating handles, grips and knobs and bright chrome inserts in stylish contrast with an elegant black satin finish. The range includes 20/24/26/28/30 cm fry pans, 20/28 cm wok and 20/24cm casseroles.

TVS has selected the best materials and the most advanced technologies to guarantee long-lasting quality products. It uses special aluminium alloys of different thickness and finishes to create extremely versatile cookware that can be used on all sources of heat.

TVS products are targeted at department stores, mail order, independent cook shops and lifestyle retailers and will be distributed exclusively in the UK and Eire by Imperial, the UK's fastest growing home and kitchenware supplier. “We are delighted to partner TVS, and are certain that its products will be extremely favourably received by our many UK customers,” says Commercial Director, John Newcomb.

Newcomb concludes “Imperial shares TVS’ core values of technical innovation, exceptional design, commitment to quality and customer care and are thrilled to announce our exclusive trading partnership with TVS, during the year of their 40th anniversary”.

ENDS

Press contacts:
John Newcomb, Commercial Director, Imperial, Telephone: 0116 299 9984, Mobile: 07887 530103, Email: jnewcomb@imperialgb.com
Corene O'Donnell, Sales & Marketing Coordinator, Imperial, Telephone: 0116 291 9999, Email: info@imperialgb.com